Google Analytics 4

Connect GA4 to track conversions from AI-referred traffic and compare channel performance.

Last updated August 31, 2026

Connecting Google Analytics 4 lets AEO Goal attribute conversions to AI-referred traffic - so you can see not just how often AI engines cite you, but how much revenue and lead generation that citation drives.

Connecting GA4

  1. Go to Settings → Integrations → Google Analytics.
  2. Click Connect Google Analytics.
  3. Sign in with your Google account.
  4. Select your GA4 property from the dropdown.
  5. Click Allow.
  6. AEO Goal begins importing session and conversion data.

Your GA4 property must have at least one conversion event configured for conversion tracking to populate.

What GA4 unlocks

Conversions view:

  • Sessions originating from AI engine referrers (Perplexity, ChatGPT, Claude, Gemini, etc.)
  • Conversion rate and conversion count for AI-referred sessions
  • Revenue attributed to AI traffic (if ecommerce tracking is enabled)

Channels view:

  • AI Engines channel alongside Organic, Direct, Paid, Email
  • Session quality metrics (bounce rate, pages per session, duration)

Channel comparison:

  • Side-by-side conversion rates across all channels
  • Identify whether AI-referred visitors convert better or worse than organic search visitors

AI engine referrers recognized

AEO Goal recognizes sessions from:

  • perplexity.ai
  • chat.openai.com / chatgpt.com
  • claude.ai
  • gemini.google.com
  • copilot.microsoft.com
  • you.com
  • And other major AI engines

Sessions from unrecognized referrers are not counted as AI-referred traffic.

Required GA4 setup

For accurate data:

  1. Ensure conversion events are marked in your GA4 property (Admin → Events → Mark as conversion).
  2. If using ecommerce, ensure the GA4 purchase event is implemented.
  3. Deploy the GA4 snippet on all pages of your site.

Disconnecting GA4

  1. Go to Settings → Integrations → Google Analytics.
  2. Click Disconnect.

Disconnecting stops the sync. Existing data is retained.

Frequently asked questions

What does connecting GA4 let me see?

It lets AEO Goal attribute conversions to AI-referred traffic, so you can see not just how often AI engines cite you but how much revenue and lead generation that citation drives.

Why is my GA4 conversion data empty?

Your GA4 property must have at least one conversion event configured for conversion tracking to populate. Mark conversion events under Admin then Events, and deploy the GA4 snippet on all pages of your site.

Which AI engine referrers does AEO Goal recognize?

It recognizes sessions from referrers such as perplexity.ai, chat.openai.com and chatgpt.com, claude.ai, gemini.google.com, copilot.microsoft.com, you.com, and other major AI engines. Sessions from unrecognized referrers are not counted as AI-referred traffic.

What happens to my data if I disconnect GA4?

Disconnecting stops the sync, but existing data is retained. You can disconnect from Settings then Integrations then Google Analytics.