Tracked Prompts

Add, organize, and analyze the AI prompts you track for competitive visibility.

Last updated August 31, 2026

Tracked Prompts are the questions AEO Goal regularly submits to AI engines to check whether your brand appears in the answers. They are the foundation of all citation and Share of Model data.

Adding a prompt

  1. Go to Prompts.
  2. Click Add Prompt.
  3. Paste the question text (e.g. “What is the best AI SEO tool?”).
  4. Select a category (see below).
  5. Optionally assign to a product.
  6. Click Add.

AEO Goal queues the prompt for its next scheduled run. Results typically appear within a few hours.

Prompt categories

Categorize prompts by buyer journey stage:

Category Description Example
Awareness General topic questions “What is AEO?”
Problem-aware Questions about problems you solve “How do I track AI citations?”
Solution-aware Questions about solution types “What tools track AI visibility?”
Decision Direct comparison or recommendation requests “Best AI SEO tool?”
Competitor Questions where competitors might appear “Alternatives to Semrush?”

Decision and competitor prompts typically have the highest impact on SoM.

Genuine mentions filter

AEO Goal’s genuine mentions filter (enabled by default on the Prompts page) excludes self-referential answers where the AI is simply repeating the prompt back (“You asked about X brand…”). Only organic, unprompted mentions count toward your SoM.

Prompt win/loss

Each prompt shows a Win/Loss status:

  • Win - your brand was mentioned in the most recent run
  • Loss - another brand was mentioned but not yours
  • No winner - no brand was specifically recommended

Click a prompt to see the full answer, which brands appeared, and the position of each mention.

Bulk import

To add many prompts at once:

  1. Click Import on the Prompts page.
  2. Paste or upload a newline-separated list of prompts.
  3. Assign a default category.
  4. Click Import.

Run frequency

Prompts run on a daily schedule by default. Premium plans allow more frequent runs. You can also trigger a manual re-run from the prompt detail view.

Deleting prompts

Click the … menu on any prompt and select Delete. Historical data for that prompt is retained but the prompt will no longer run.

Frequently asked questions

What is a tracked prompt?

A question AEO Goal regularly submits to AI engines to check whether your brand appears in the answer. Tracked prompts are the foundation of all citation and Share of Model data.

Which prompt categories have the most impact?

Decision and competitor prompts typically have the highest impact on Share of Model, because they are where AI engines recommend specific brands.

What is the genuine mentions filter?

Enabled by default, it excludes self-referential answers where the AI simply repeats the prompt back, so only organic, unprompted mentions count toward your Share of Model.

How often do tracked prompts run?

Daily by default, with more frequent runs available on premium plans. You can also trigger a manual re-run from the prompt detail view.