Conversions
Track conversions from AI-referred traffic using the Google Analytics 4 integration.
Last updated August 31, 2026
Conversions shows how AI-driven traffic is converting on your website - linking your AEO visibility data to actual business outcomes.
Requirements
Conversions tracking requires a connected Google Analytics 4 property. See Google Analytics to set it up.
What conversions AEO Goal tracks
AEO Goal pulls conversion data from GA4 for sessions that originated from AI-referred traffic (sessions where the referrer matches AI engine domains like perplexity.ai, chat.openai.com, claude.ai, etc.).
Tracked conversion events include any event you’ve defined as a conversion in GA4:
- Form submissions (lead generation)
- Free trial signups
- Purchase completions
- Email subscribers
- Custom events you’ve configured
Conversions dashboard
AI-referred sessions - total sessions from AI engine traffic.
Conversion rate - conversions ÷ AI-referred sessions.
Conversions by AI engine - which AI platform drives the most converting traffic (Perplexity often outperforms direct traffic conversion rates).
Revenue from AI traffic - if you’ve set up ecommerce tracking in GA4, AEO Goal shows attributed revenue from AI-referred sessions.
Trend over time - how AI-driven conversions are growing month over month.
Session quality
Beyond raw conversions, the Conversions view shows:
- Bounce rate for AI-referred sessions vs. overall
- Pages per session - do AI-referred visitors explore more of your site?
- Session duration - engagement quality
Connecting GA4
- Go to Settings → Integrations → Google Analytics.
- Click Connect Google Analytics.
- Complete the OAuth flow.
- Select your GA4 property.
See Google Analytics for full setup instructions.