Bing Webmaster Tools

Connect Bing Webmaster Tools to track rankings and indexing status on Bing.

Last updated August 31, 2026

Connecting Bing Webmaster Tools extends AEO Goal’s rank tracking and site health data to the Bing search engine - important because Microsoft Copilot draws heavily on Bing index data for its AI answers.

Why Bing matters for AEO

Microsoft Copilot (formerly Bing Chat) is one of the major AI engines AEO Goal tracks for citations. Copilot uses Bing’s search index to source answers, so ranking well on Bing directly improves your chances of being cited by Copilot. Bing Webmaster Tools integration gives you the indexing and ranking data needed to optimize for Copilot citations.

Connecting Bing Webmaster Tools

  1. Go to Settings → Integrations → Bing Webmaster Tools.
  2. Click Connect Bing Webmaster Tools.
  3. Sign in with your Microsoft account.
  4. Select your Bing Webmaster property.
  5. Click Allow.

What Bing Webmaster unlocks

Rank Tracking:

  • Bing organic rankings for your tracked keywords (alongside Google)
  • Filter rank tracking by engine (Google only, Bing only, or both)

Indexing:

  • Which of your pages Bing has indexed
  • Crawl errors specific to Bing’s crawler
  • Pages blocked or excluded from Bing’s index

Keyword data:

  • Bing search queries that send traffic to your site
  • Click-through rate on Bing for your top queries

Bing vs. Google in AEO

Bing’s crawler and index work differently from Google’s:

  • Bing crawls less frequently - page updates may take longer to be reflected
  • Bing weighs social signals (LinkedIn, Twitter/X) more than Google
  • Bing’s structured data support is similar to Google’s for FAQ and HowTo schema

For maximum Copilot citation potential, ensure your llms.txt and structured data are in place, as these directly influence how Copilot sources answers. See llms.txt.

Disconnecting

  1. Go to Settings → Integrations → Bing Webmaster Tools.
  2. Click Disconnect.

Frequently asked questions

Why does Bing matter for AEO?

Microsoft Copilot uses Bing's search index to source answers, so ranking well on Bing directly improves your chances of being cited by Copilot. Connecting Bing Webmaster Tools gives you the indexing and ranking data needed to optimize for those citations.

How do I connect Bing Webmaster Tools?

Go to Settings then Integrations then Bing Webmaster Tools, click Connect, sign in with your Microsoft account, select your Bing Webmaster property, and click Allow.

What data does the Bing integration unlock?

It adds Bing organic rankings alongside Google, shows which pages Bing has indexed along with Bing-specific crawl errors, and surfaces Bing search queries and click-through rates for your top queries.

How is Bing different from Google in AEO?

Bing crawls less frequently so page updates may take longer to reflect, and it weighs social signals from LinkedIn and Twitter/X more than Google. Its structured data support for FAQ and HowTo schema is similar to Google's.