Backlinks

Monitor your backlink profile, track referring domains, and identify link-building opportunities.

Last updated August 31, 2026

Backlinks shows your website’s inbound link profile - the sites linking to you, which pages they link to, and how your link profile is growing over time.

Total backlinks - the total number of inbound links to your domain.

Referring domains - the number of unique root domains linking to you (a more meaningful metric than total backlinks, since one domain can send many links).

Domain rating - an overall authority score for your domain (0-100), influenced by the quality and quantity of referring domains.

New / Lost - backlinks gained and lost since the last data sync.

Filtering and searching

  • Filter by follow/nofollow - nofollow links provide less SEO value
  • Filter by domain rating of the referring domain - high-DR links are more valuable
  • Search for a specific referring domain or your own target URL

Drill-in views

Click the Trends stat tiles (or any metric card) to drill into a sub-view:

  • New links - recent backlinks gained
  • Lost links - links that were removed (investigate if high-value links are disappearing)
  • Top referring domains - your best link sources by authority
  • Top linked pages - which of your pages attract the most links

The Opportunities tab shows:

  • Pages that link to competitors but not to you
  • Sites that mention your brand without linking (unlinked mentions - easy wins for link outreach)
  • Broken link opportunities (sites linking to a dead page on a competitor)

Backlink data is refreshed regularly from third-party index providers. The last sync date is shown at the top of the Backlinks view. Data is not real-time - there’s typically a 24-48 hour lag for new links to appear.

Frequently asked questions

What does the Backlinks feature show?

Backlinks shows your website's inbound link profile - the sites linking to you, which pages they link to, and how your link profile is growing over time.

What is the difference between total backlinks and referring domains?

Total backlinks is the total number of inbound links to your domain, while referring domains is the number of unique root domains linking to you. Referring domains is a more meaningful metric since one domain can send many links.

What link-building opportunities does the Opportunities tab surface?

The Opportunities tab shows pages that link to competitors but not to you, sites that mention your brand without linking, and broken link opportunities where sites link to a dead page on a competitor.

Is backlink data real-time?

No. Backlink data is refreshed regularly from third-party index providers, and there is typically a 24-48 hour lag for new links to appear. The last sync date is shown at the top of the Backlinks view.