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What is AEO Rank?

AEO Rank is a single score that summarizes how visible your brand is to AI answer engines, combining citation rate, share of model, and the signals that drive them. Here is what it measures.

The short answer

AEO Rank is a single score that summarizes how visible your brand is to AI answer engines like ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Instead of reading citation rate, share of model, and sentiment separately for each engine, AEO Rank rolls them into one number so you can track overall AI visibility at a glance and watch it move as you make changes. It reflects both whether engines can reach and extract your pages and whether they actually cite you in answers.

What it rolls up

AEO Rank sits on top of the underlying measurements rather than replacing them. Behind the single score are the per-engine numbers that drive AI visibility: how often each engine cites you (citation rate), how much of the category you own versus competitors (share of model), and how you are described (sentiment). Rolling these into one figure gives you a headline you can report and trend, while the detail stays available underneath when you need to diagnose a specific engine.

How to use it

Treat AEO Rank as your tracking line, not the whole story. A rising score tells you your AEO work is landing across engines; a flat or falling one is a prompt to drop into the per-engine detail and find where you are losing ground. Because it combines reachability with actual citations, it also catches problems a single metric would miss, such as pages that are cited well but newly blocked to a crawler.

See the AI citation tracking methodology for how the underlying numbers are measured, or what is AEO for the wider practice. To get your current standing, run the free AI visibility scan.

Frequently asked questions

How is AEO Rank different from a keyword rank?

A keyword rank is where a single page sits in a list of blue links for one query. AEO Rank is a brand-level summary of how often and how well AI engines cite you across your category prompts and engines. One is about a page's position in a list; the other is about your overall presence inside generated answers, so they measure different things and can move independently.

What makes AEO Rank go up?

The same work that drives citations: letting AI crawlers reach your pages, structuring pages so the answer is easy to extract, and building the authority and entity signals engines trust. As those improve, your citation rate and share of model climb, and AEO Rank follows. Tracking it over time shows whether your AEO work is landing.

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