The short answer
To track your brand mentions in ChatGPT, run the real questions your buyers ask against ChatGPT on a regular schedule and record each time it names you, cites a page of yours, or describes you, then compare that against competitors over time. Checking manually once gives a snapshot that can drift the next day, so the practical approach is automated: define a prompt set for your category, send it to ChatGPT repeatedly, and parse every answer for mentions, citations, and sentiment.
Set up a prompt set
Start with the questions a real buyer would type: category questions (“best tool for X”), comparison questions, and problem questions where your product is a good answer. Keep the wording natural and avoid stuffing your brand name into the prompt, because the point is to see whether ChatGPT reaches for you on its own. A focused set of representative prompts beats a huge list, since you will run it again and again to build a trend.
Measure mentions over time
Each run, record three things per answer: whether your brand is mentioned, whether a page of yours is cited as a source, and how you are described. Rolled up across the prompt set, that becomes your citation rate in ChatGPT and your share of model versus the competitors who appear alongside you. Watching those numbers across runs is how you tell whether a content change, a new page, or opening AI-crawler access actually moved ChatGPT’s behavior.
AEO Goal runs this for ChatGPT and the other engines on a schedule so you do not have to prompt by hand. See the product overview for how it reports mentions and citations, or compare yourself to rivals with competitor AI visibility. To get a baseline now, run the free AI visibility scan.