The short answer
To see if AI engines cite your website, check two separate things. First, confirm the engines can even reach your pages: run an AI visibility scan that tests AI-crawler access, your llms.txt, sitemap, JSON-LD, metadata, and entity salience. Second, check whether engines actually name or link you by running your category questions against ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews and recording when your brand or a page of yours shows up as a cited source.
Step one: check reachability
Before you worry about citations, make sure the engines can read you at all. A free scan looks at whether AI crawlers are allowed in your robots.txt across the major AI user agents, whether you publish an llms.txt, and whether your pages carry the clean structure (headings, JSON-LD, metadata) that lets an engine extract an answer. If a crawler is blocked or the answer is buried, no amount of content work will get you cited, so this is the first thing to rule out.
Step two: check actual citations
Reachability is necessary but not sufficient. The real test is running your category prompts against each engine and recording whether you are mentioned and whether a page of yours is cited as a source. Doing this on a schedule gives you a citation rate per engine, so instead of guessing you have a number that tells you exactly how often each engine points to your site, and which competitors it points to instead.
AEO Goal does both: the scan for reachability, then ongoing AI citation tracking for the citations themselves. See the methodology for how citations are detected, or run the free AI visibility scan to start with step one.